Discuss two ways in which advocacy campaign can raise awareness
Answers
Explanation:
Advocacy campaigns are activities by individuals or groups which aim to influence decisions within political, economic or social systems and institutions.
One way in which an advocacy campaign can raise awareness is media advocacy. It was successfully used to fight alcohol and tobacco related health issues. By taking about the negative effects of alcohol and smoking, the media advocacy helped to raise awareness about this problem. The biggest advantage of this type of campaign is their reach: TV, radio and the internet are widely used and their influence on people' opinion building is very high.
Another way to raise awareness through an advocacy campaign is mass advocacy. It is any type of action taken by a large group ( a petition or demonstration). The purpose of a demonstration is to make some decision making bodies aware of an existing problem. The will to participate in such event is a sign of a raised awareness alread
Advocacy campaigns are generally intended to raise maximum social and public awareness against any harmful/negative impact or effect on public life or any related matter.Two most common ways used by these campaigns to promote awareness can be media and social media publicity.
Explanation:
There are several ways advocacy groups can influence public opinion and generate public awareness towards a particular cause in the society.One of those ways prominently used by these groups is media attention and publicity.Media is a powerful public platform that can be used to publicize any activities conducted by advocacy groups such as public demonstration,street rallies,public protests,peaceful march or any public presentation.Examples of media platforms in this regard, can include news channels,reporting agencies,radio coverage,newspaper publicity and so forth.
Another powerful tool used by advocacy campaigns,especially in modern times is the social media campaign.Many of the advocacy groups actually are increasing various social media platforms such as Facebook,Instagram,Twitter etc to promote their activities and cause.Social media promotion can evidently reach a greater audience that transcends any geographical and demographic boundaries and generate much broader awareness.