Discuss various dimensions of consumer environment
Answers
Answer:
1.legal environment
2.political environment
3.technological environment
4.social environment
5.economic environment
Various dimensions of consumer environment are
- Legal Environment
- Family Environment
- Sociological class of environment
- Economic Environment
- Individuality
Explanation:
Consumer environment is that surrounding which affects the buying decision of consumers. Now days consumers are well aware about rights and consumers are well aware bout facts and figures.
DIMENSIONS OF CONSUMER ENVIROMENT:
1. Legal Environment
It includes government rules and regulations such as Consumer Protection Act.
2. Family Environment
It includes lifestyle, culture, size, lifecycle of the family.
3. Sociological class of environment
It includes social class, leadership, opinion and structure of the society.
4. Economic Environment
It includes price, type of the product and technological environment.
5. Individuality
It includes Individual’s psychology, readiness to purchase, cognitive attitude and customer education.