discuss various marketing concepts as they are used by different organizations
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*Production Concept
The idea of production concept – “Consumers will favor products that are available and highly affordable”. This concept is one of the oldest Marketing management orientations that guide sellers
*Product Concept
The product concept holds that the consumers will favor products that offer the most in quality, performance and innovative features.
*Selling Concept
The selling concept holds the idea- “consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort”.
*Marketing Concept
The marketing concept holds- “achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do”.
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