Discuss various product strategies for promotion and sale of products in rural market
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Flow of income and consumption basket pricing − A farmer has a good amount of money after harvesting of crops and also goes for the purchase of consumer durables after harvesting. Pricing is thus, determined not only by the level of income of the target consumers but also by the surplus income that a consumer has.
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Rural Marketing - Promotion Strategies
•Personal Selling in Rural Region. ...
•Push-up Sales Promotion. ...
•Free Distribution of Samples. ...
•With-pack Premiums. ...
•Price-off Premiums. ...
•Money Refund Premiums. ...
•Exchange Premiums. ...
•Interactive Games.
please thank kar do.
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