Question

Discuss various steps of consumer buying process that will be involved in purchasing a car?

Answer 1

The consumer buying process is the steps a consumer takes in making a purchasing decision. The steps include recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.

Answer 2

According to Philip Kotler, the typical buying process involves five stages the consumer passes through described as under:

Problem Identification: This step is also known as recognizing of unmet need. ...

Information Search: ...

Evaluation of Alternatives: ...

Purchase Decision: ...

Post-purchase Decisions: