Question

Discuss why a manufacturer of a successful brand of luxury perfume might continue to spend a lot
of money on promoting that brand.
[20]

Answer 1

Explanation:

one important advantage of having a strong brand is that it can facilitate acceptance of new produce products launched using brand name example brand extensions the brand extension is also new style of brand management which creates the value for single name and make fit Mega parent brand

Answer 2

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• Prom.otio.n is the publici.zing of a product, organization, or v.en.ture so as to increase sales or public a.w.are.ness. A manu.facturer is a person or com.p.any that makes goods for sale. Bran.ding is the promotion of a particular product or compa.ny by means of adver tisin.g and disti.nc tive de.sign.