Question

Display of fresh arrivals at shoppers stop

Answer 1

Answer:

Your recent store openings are indicating a clear shift towards premiumisation. In the past few years, you expanded aggressively into smaller cities, launching and shutting down unprofitable outlets. What brought the focus back to the premium segment?

We have opened in Gurgaon earlier in October and we have plans to open two more stores in December and another one in November. Basically, as a strategy, we are accelerating our growth based on consumer feedback on wanting higher quality products and better shopping environment to reflect global standards. We are finding a very good reaction from our customers.

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