Question

Distinguish between advertising and personal selling.

Answer 1

Advertising aims to attract customers towards a particular brand.It is Impersonal form of communication, covers market in short time and cost per person is less.

Personal selling is personal form of communication,takes long tim to cover the market and cost per person is high.

Answer 2

SOLUTION :

Difference between advertising and personal selling :  

ADVERTISING :  

1. Mode of communication :  

It is non personal mode of communication.

2. Scope :  

Advertisement is done for a vast area of prospective consumers..

3. Personal / impersonal :

Advertising establishes impersonal contact.

4. Removal of doubts :  

Advertising only informs and affects the minds of consumers.

5. Sale :  

It is meant for increase in long term sales.

 

PERSONAL SELLING :  

1. Mode of communication :  

It is a personal mode of communication.

2. Scope :  

Personal selling is restricted to specific customers.

3. Personal / impersonal :

It is the media of personal contact.

4. Removal of doubts :  

Personal selling removes doubts.

5. Sale :  

It is meant for immediate sales.

HOPE THIS ANSWER WILL HELP YOU…

 

Here are more questions of the same chapter :  

 

Explain the major activities involved in the physical distribution of Products.

https://brainly.in/question/9365642

 

'Expenditure on advertising is a social waste.' Do you agree? Discuss.

https://brainly.in/question/9367843