Distinguish between advertising and public relations
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Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches.
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- Advertising is a purchased or paid media, whereas public relations is an earned media. Advertising is a monologue activity. Conversely, public relation is a two way communication process, wherein the company listens and responds to the public.
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