Question

DISTINGUISH BETWEEN ADVERTISING AND PUBLICITY

Answer 1

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▶Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
▶Sponsors of advertising are typically businesses wishing to promote their products or services.

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▶Publicity is gaining public visibility or awareness for a product, service or your company via the media.
▶From a marketing perspective, publicity is one component of promotion and marketing.
▶The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.



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