Distinguish between/among the following 6 Segmentation, Targeting, and Positioning Mass segmentation and niche segmentation Demographic segmentation and Psychographic segmentation
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Segmentation and targeting:
Market segmentation is the process of categorizing the market into different groups, according to demographic, geographic, behavioral and psychographic traits. The target market is the market segment that the business is focusing on for a specific product or marketing campaign.
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Distinguish between/among the following 6 Segmentation, Targeting, and Positioning Mass segmentation and niche segmentation Demographic segmentation and Psychographic segmentation
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