Question

Distinguish between direct ane indirect selling channels

Answer 1

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Direct channels allow the customer to buy goods birect from the manufacturer, while an indirect channels moves the product through other distribution channels to get to the consumer. These are advantages and disadvantages to direct distribution channels. the same goes for indirect channels.


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Answer 2

Direct

distribution is the quickest and most convenient means of connecting producers to their customers. These goods and services travel on a direct channel from producer to consumer.

Indirect

distribution involves using marketing intermediaries, such as a retailer or wholesaler.