Distinguish between Globalization of market and Globalisation of product
Answers
Many companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth the effort.
Globalization is transforming the ways in which nations interact. National economies become integrated as the flow of goods and capital across borders expands. In standard theoretical models, a fall in trade barriers or transport cost triggers an increase in trade between producers in one country and consumers in another country. Part of what globalization entails is greater international trade in final goods, but that is by no means the whole story. In the current environment, firms are more able to fragment their operations internationally, locating each stage of production in the country where it can be done at the least cost, and transmitting ideas for new products and new ways of making products around the globe.