Question

Distinguish between international marketing information system and international marketing research

Answer 1

Meaning :

1. MIS means to collect, analyze and supply relevant marketing information to the marketing managers. The marketing managers use this information for taking effective marketing decisions. It is a permanent and continuous process.
2. Marketing Research (MR) is a systematic process of collecting and analyzing information to solve a specific marketing problem.

Purpose :

1. The main purpose of MIS is to provide relevant information to marketing managers and enable them to make effective marketing decisions.
2. However, the main purpose of Marketing Research (MR) is to solve a specific marketing problem.

Scope :

1. The scope of MIS is wide. Marketing Research (MR) is one of its component. It is not only used to solve problems but also helps to prevent problems in the future.
2. The scope of Marketing Research (MR) is narrow. It is one small part of MIS. It solves a specific present marketing problem.

Nature :

1. MIS is more nonspecific or general in nature. It can solve many types of marketing problems.
2. Marketing Research (MR) is more specific or particular in nature. At one time, it can only solve a single type of marketing problem.

Reports :

1. MIS gives four types of reports namely, plan-reports, periodic-reports, triggered-reports and demand reports.
2. Marketing Research (MR) provides only one report called as ‘MR Report.’

Answer 2

The differences between international marketing information system (MIS) and international marketing research (MR) are as follows:-

1) MIS refers to the collection, analysis and supply of important information to the marketing managers. This information is used by the marketing managers to take effective marketing decisions.

MR is a methodical process where information is collected and analysed to solve a specific marketing problem.

2) The scope of MIS is wide. MR is only a part of it. MIS is used to solve problems and also to prevent problems in future.

MR is only a small part of MIS. It is used to solve a specific marketing issue.

3) MIS is general process as it can solve various types of marketing problems.

MR is a specific process as it can solve only one type of marketing problem at a time.