distinguish between licensing and franchising
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Difference Between Licensing and Franchising ur answer
March 26, 2016 By Surbhi S Leave a Comment
Many think that franchising and licensing are same, but the fact is that they are different, only the advantages of franchising are similar to those of licensing. The first and foremost difference between licensing and franchising are that the former is mainly associated with the production and marketing of goods while the latter is related to the service business.
When it comes to business expansion, the first thing that strikes our mind is ‘international business’ a term we hear frequently, but many facts are yet to be disclosed.
There are several ways of entering the global arena to serve the foreign market; that helps to earn better returns for the company. This can be done by transferring skills and product offering, which they acquire from their unique competencies to the foreign market. The five major ways of entering a foreign market are exporting, licensing, franchising, forming joint ventures or establishing a wholly owned subsidiary.
March 26, 2016 By Surbhi S Leave a Comment
Many think that franchising and licensing are same, but the fact is that they are different, only the advantages of franchising are similar to those of licensing. The first and foremost difference between licensing and franchising are that the former is mainly associated with the production and marketing of goods while the latter is related to the service business.
When it comes to business expansion, the first thing that strikes our mind is ‘international business’ a term we hear frequently, but many facts are yet to be disclosed.
There are several ways of entering the global arena to serve the foreign market; that helps to earn better returns for the company. This can be done by transferring skills and product offering, which they acquire from their unique competencies to the foreign market. The five major ways of entering a foreign market are exporting, licensing, franchising, forming joint ventures or establishing a wholly owned subsidiary.
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