Distinguish between marketing research and marketing information system
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Difference between MIS and Marketing Research are: Marketing research deals with both internal and external data used for solving the problem and MIS focused on external data. MIS is mainly focused on external environment and also MIS is a continuous process.
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Marketing research deals with both internal and external data used for solving the problem and MIS focused on external data. MIS is mainly focused on external environment and also MIS is a continuous process.
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