Question

Distinguish between multinational marketing and global marketing

Answer 1

Multinational / Global marketing is when an organization utilizes an exact promotional tactic all over the world – like Nike or Wal-Mart. Under its purview, the entire world is deemed one market and does not adjust the products or services, distribution channels or the communication to regional requirements.

Alternatively, International marketing refers to a situation wherein a company opens a subsidiary in a new country and permits that subsidiary to look after the market in that region and pay consideration to local customs like religion, dietary and lifestyle habits.

International marketing involves the marketing tactics adopted by knowledgeable marketers in different countries specific to the markets of those countries. Multinational / Global marketing, on the other hand is a marketing concept which involves the marketing efforts put in for the unique worldwide market.


Hope this will help u... :-)

Answer 2

The terms multinational marketing and global marketing are often interchanged and used.

Multinational marketing refers to marketing and advertising services to customers around world. Global marketing refers to taking of advantage of the global operational differences.

The major differences are

1. Services and products

2. Marketing employees

3. Advertisements

4. Social Media

5. Decission making

6. Research and Development