Distinguish between quantitative and qualitative factors considered in location decisions
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BASIS FOR COMPARISON
QUALITATIVE DATA
QUANTITATIVE DATA
Meaning Qualitative data is the data in which the classification of objects is based on attributes and properties.
Quantitative Data is the type of data which can be measured and expressed numerically.
Research Methodology
Exploratory Conclusive
Approach Subjective Objective
Analysis Non-Statistical Statistical
Collection of data
Unstructured Structured
Determines Depth of understanding
Level of occurrence
Asks Why? How many or How much?
Sample Small number of non-representative samples
Large number of representative samples
Outcome Develops initial understanding.
Recommends final course of action.
QUALITATIVE DATA
QUANTITATIVE DATA
Meaning Qualitative data is the data in which the classification of objects is based on attributes and properties.
Quantitative Data is the type of data which can be measured and expressed numerically.
Research Methodology
Exploratory Conclusive
Approach Subjective Objective
Analysis Non-Statistical Statistical
Collection of data
Unstructured Structured
Determines Depth of understanding
Level of occurrence
Asks Why? How many or How much?
Sample Small number of non-representative samples
Large number of representative samples
Outcome Develops initial understanding.
Recommends final course of action.
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