Distinguish between sales management and marketing management
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Sales
- Sales starts with seller and is preoccupied all the time with needs of the seller.
- Emphasizes on saleable surplus available with the company.
- Seeks to convert products in to cash.
Marketing
- Marketing starts with the buyer and focuses constantly on the needs of the buyer.
- Emphasizes on identification of market opportunity.
- Seeks to convert costomer needs in to products.
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