Distinguish between sales promotion and publicity
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Publicity is about getting others to know more about your organization and its business. Its objective is to gain more name and fame in the public. Promotion is much more vast in scope as compared to publicity which is just one aspect of promotion.
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A sales promotion is a form of advertising that focuses on short-term sales inducements. Sales promotions entice customers with price discounts or other price-oriented benefits. This separates promotions from brand-building advertising that focuses on the long term.
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