Question

Distinguish between selling and marketing concept of marketing management philosophies on the basis of the 'main focus'.?

Answer 1

Marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Marketing concepts (or marketing management philosophies) are the philosophies used by the businesses to guide their marketing efforts. Basically, marketing concepts relate to the philosophy a business use to identify and fulfil the needs of its customers, benefiting both the customer and the company.

Same philosophy cannot result in a gain for every business, hence different businesses use different marketing concepts (also called marketing management philosophies).