Question

Distinguish between service customization and standardization.

Answer 1

Standardization means one size fits all. Standardized marketing mix attempts to accomplish uniformity across the whole business process. ... Customization or adoption of marketing mix on the other hand refers to tailoring the products and services according to the needs of individuals or groups of individuals.

Answer 2

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Standardized marketing mix attempts to accomplish uniformity across the whole business process.

Customization or adoption of marketing mix on the other hand refers to tailoring the products and services according to the needs of individuals or groups of individuals.