Question

distinguish between the advertising and publicity ​

Answer 1

Advertising is marketing as well as a promotional tool in the hands of the company which conveys a message about the company or a product to the viewers, listeners or readers. It is aimed at persuading customers, to choose the company’s product over the product offered by the competitors.

Publicity is another promotional tool, but it is not same as advertising. It is based on reality as t is neither sponsored nor it is under the control of any company or its representatives.

While advertising is an expensive technique to demonstrate company’s products and services, publicity is always free of cost. These two terms are commonly understood as one and the same thing, but there is fine line of differences between advertising and publicity, which is explained here in tabular form.

Hope it helped.

Mark as brainliest

Answer 2

Publicity and advertising both are popular techniques used for market promotion. The key difference between the terms has been discussed below;
Publicity:

1. It is not a paid form of communication.
2. Mostly, publicity can be carried via newspapers, magazines, radio or television.
3. Company has no control over publicity in terms of message, time, frequency, and medium.
4. It is undertaken for a wide variety of purposes. They may include promotion of new product, pollution control efforts, highlighting special achievement of employees, publicizing new policies, or increasing the sales.
5. It may not be repeated. It takes place only once.
6. It has a high degree of credibility or reliability as it comes from mass media independently.
Advertising:

1. It is paid by the sponsor who wants to advertise the product.
2. A large number of media are used. Based on various factors like cost, type of message, reliability, etc., media are selected.
3. Company has a complete control over advertising. Company can design its advertising as per its needs.
4. Sales expansion and promotion of a new product are immediate and direct objectives of advertising.

5. Its frequency or repetition depends on company’s need. It can be repeated if company wants.
6. Advertising has less credibility. It is considered as company’s efforts to increase sales.


hope this will help you ^_^