Question

) Distinguish between the following:
i) Advertising and publicity ii) Savings bank account and current account

Answer 1

(I)
Advertising is marketing as well as a promotional tool in the hands of the company which conveys a message about the company or a product to the viewers, listeners or readers. It is aimed at persuading customers, to choose the company’s product over the product offered by the competitors.

Publicity is another promotional tool, but it is not same as advertising. It is based on reality as t is neither sponsored nor it is under the control of any company or its representatives.

While advertising is an expensive technique to demonstrate company’s products and services, publicity is always free of cost. These two terms are commonly understood as one and the same thing, but there is fine line of differences between advertising and publicity, which is explained here in tabular form..

(ii) Savings Account

Savings account as the name suggests, is for saving your money for a long term. Here are some of the most prominent features of a savings account:

In this account, there is a fixed interest earned on that you deposit.

The minimum balance in savings account is lesser compared to current account.

Interests deposited by banks are beneficial for future Emergencies.

Current Account

Current account is usually an account opened when there would be frequent transactions involved. Some of the features include:

Current account is for making quick transactions.

They come with a myriad of facilities like overdrafts, no limit on withdrawals or deposits and more.

There is no limit on number of transactions

Features are suitable for business purposes

Answer 2

Savings account is an interest-bearing account with certain limitations. For example, in the US you cannot withdraw money from it more than 6 times a month. Here is the explanation why. Current account is a "general-use" account on which you can write checks, use ATM/Debit cards and have unlimited transactions
Key Differences Between Advertising and Publicity. ... The key persons behind advertising are the company and its representatives. Conversely, Publicity is done by a third party which is not related to any company. Advertising is under the control of the company which is just opposite in the case of publicity