Question

Distinguish between the following
Segmentation, Targeting, and Positioning​

Answer 1

Explanation:

Positioning is the last stage in the segmentation, targeting and positioning cycle. Once the organization decides on its target market, it strives hard to create an image of its product in the minds of the consumers. The marketers create the first impression of the product in the minds of consumers through positioning.

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Answer 2

Explanation:

Segmentation :

Market segmentation is a process of dividing a heterogeneous market into relatively more homogenous segments based on certain parameters like geographic, demographic, psychographic, and behavioural. It is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

Targeting :

Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.

Instead of trying to reach an entire market, a brand uses target marketing to put their energy into connecting with a specific, defined group within that market.

Positioning :

Positioning is the concept of associating and developing a mental position in the public consciousness about your brand and its products and services. Since minds are so stuffed with information it becomes important in choosing a unique position in the mind. Let’s see how this works.

The mind works and understands things by comparing them to other things. So, in order to fix something in the mind it is often effective to inject a mental comparison between two things. Since the mind already knows one of the things, it can more easily understand the new thing.

Let’s take a look at some examples: Apple computers. What is the idea you have about Apple? A progressive technology company that delivers aesthetic high-tech products that are very cool? That’s their position in relation to computers (an already understood concept) and that’s effective PR.