Question

Distinguish between the product concept and production concept of marketing.

Answer 1

Product Concept is a marketing philosophy which assumes that customers admire quality-rich products, with advanced features.Production Concept is an approach which believes that customers are willing to buy the products which are easily available at low prices.MeansImprovement in product over timeImprovement in the production efficiency and distribution coverage.ObjectiveTo provide better quality products to the customers.To achieve the economies of scale.

Answer 2

NANBA

 The production concept is the most operations-oriented than any of the other marketing concepts on this list. It speaks to the human truth that we prefer products that are easily available and inexpensive. This concept was founded during the production era of early Capitalism in the mid-1950s.