Business Studies, asked by 98127, 1 year ago

distingusish between. licesining and franchising​

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Answered by Anonymous
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Answer:

Licensing is an arrangement in which a company (licensor) sells the right to use intellectual property or produce a company's product to the licensee, for royalty.

Franchising is an arrangement in which the franchisor permits franchisee to use business model or brand name for a fee, to conduct business, as an independent branch of the parent company (franchisor)

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