Distribution management comprises management of (A) Channel institutions (B) Physical distribution Functions (C) Either (a) or (b) (D) None of these
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Answer:
the answer is either a or b
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Distribution management includes both physical distribution and channel institutions.
Explanation:
- Distribution management includes both physical distribution and channel institutions.
- Both channel institutions and physical distribution are an integral part of distribution management.
- The aim of Channel Institute is to bring a more formal, standardized structure of learning for channel professionals.
- The physical distribution includes the supply of finished products from the finished product to the end consumers.
- The physical distribution channel includes both wholesale and retail channels.
- Hence, distribution management includes both A and B.
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