do a case study on a biscuit industry
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Heya army
Biscuit industry in India in the organized sector produces around 60% of the totalproduction, the balance 40% being contributed by the unorganized bakeries. The industryconsists of two large scale manufacturers, around 50 medium scale brands and small scaleunits ranging up to 2500 units in the country, as at 2000-01. The unorganized sector isestimated to have approximately 30,000 small & tiny bakeries across the country. Biscuitindustry which was till then reserved in the SSI Sector, was unreserved in 1997-98, inaccordance with the Govt Policy, based on the recommendations of the Abid HussainCommittee. The annual production of biscuit in the organized sector, continues to bepredominantly in the small and medium sale sector before and after de-reservation. Theannual production was around 7.4 Lakh tonnes in 1997-98 In the next five years, biscuitproduction witnessed an annual growth of 10% to 12%, up to 1999-00. The annual Growthshowed a decline of 3.5% in 2000-01, mainly due to 100% hike in Central Excise Duty (from9% to 16%). Production in the year 2001-02 increased very marginally by 2.75% where in2002-03 the growth is around 3%.Biscuit industry contributes Rs 8,000 crore to theFMCG industry and provides a vast opportunity for growth, as the per capitaconsumption of biscuits is less than 2.1 kg in our country. India It is classifiedunder two sectors: organized and unorganized. Branded /Organized toUnbranded/Un organized market share of biscuit has been 70%for organizedsector and 30% for unorganized sector. Apart from Big 3(Britannia, Parle , ITC )there are around 150 medium to small biscuit factory in India .
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