do a situation analysis for jollibee? what is its mission? what are its strenghth and weaknesses? what environmental threats might if face over the next 5 years? how could it prepare these threats?
Answers
Answer:
No matter how “healthy” fast-food brands try to make their products, more and more people decide to stop consuming them. This is an intrinsic weakness for brands like Jollibee as the public has associated strictly with the fast-food industry.
Answer:
Jollibee Foods Corporation has become the leading quick-service restaurant franchise in the Philippines. They have more than 1,150 stores domestically and also have a presence in the rest of Asia. Everything started in 1975 with Jollibee being solely an ice-cream parlor with just 2 locations.The growth in the following years was rapid as they managed to be the first fast-food franchise to hit 1 Billion Pesos in revenue in 1989. Jollibee was also the very first fast-food franchise that went public in the Philippines stock exchange. Today, we will perform a detailed SWOT Analysis of the brand to evaluate where it stands in 2020 and beyond.
Jollibee Strengths 2020:
Very strong brand name in the Philippines.
The company is the equivalent of a local Mcdonald’s franchise in terms of recognition. Filipinos love it and brand loyalty is incredibly high. As a result, in Asian countries where there are Filipino ex-pats, Jollibee stores always have an edge against competitors.