Question

Do you agree? Give reason for your answer. 4.Explain the intangible features of services. Distinguish the characteristics of goods with services.
​

Answer 1

The intangible process characteristics which define services, such as reliability, personal care, attentiveness of staff, their friendliness, etc., can only be verified once a service has been purchased and consumed. Intangibility has a number of important marketing implications. Services are unique and four characteristics separate them from goods, namely intangibility, variability, inseparability, and perishability.

Answer 2

Answer:

The intangible process characteristics which define services, such as reliability, personal care, attentiveness of staff, their friendliness, etc., can only be verified once a service has been purchased and consumed. Intangibility has a number of important marketing implications.

please mark it as brainlist