Do you agree that in a communication system the sender of the message becomes the receiver in the end.
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The sender-message-channel-receiver (SMCR) model of communication is an expansion of the Shannon-Weaver model of communication. David Berlo created this model, which separated Shannon and Weaver's linear model into clear parts, in 1960. It has been expanded upon by other scholars.[1] Berlo described factors affecting the individual components in the communication making the communication more efficient.
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