Question

Do you think selling to different market segments is the best way for a small business to respond to increased competition?

Answer 1

Answer:

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Advertisers cannot afford to buy sufficient coverage. ... In some countries, numerous different media have split markets into .

The bases for segmenting consumer markets include:

1. Demographic traits such as age, family size, life cycle, and occupation.
2. Geographic location, including city, state, region, or country.
3. Behavior, such as knowledge, product usage, or consumer attitudes.

Explanation:

Many business owners use this technique to create focused and effective marketing campaigns; however, segmentation can be difficult, and there are potential downfalls.

1. Wrong Target. Market research is a complex discipline, and even the experts can get it wrong. ...
2. Too Narrow or Too Wide. ...
3. Lack of Information. ...
4. Expense.