Question

do you think the directors of tgh were right to target a niche market or should they have stayed with just a mass market? justify the answer

Answer 1

Answer :CASE STUDY NO 3 :

TGH is a public limited company which makes sport shoes.it makes a variety of designs for the mass market. the mass market is for young people who want fashionable sport shoes as well as those who play sport. the directors recently decided to target a niche market which is for a particular market segment of customers who have medical problem with their feet and need specially designed shoes.

Explanation: