Do you think the Ice Bucket Challenge would have had the same success if the management at ALSA initiated the challenge?
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maybe yes
I think it wd have been successful then
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Much has been said about the Ice Bucket Challenge this summer. The campaign has certainly been a viral hit, but has it truly raised awareness for amyotrophic lateral sclerosis (ALS), the neurodegenerative disorder known more commonly as Lou Gehrig’s disease?
Originally, the Ice Bucket Challenge had nothing to do with ALS until a golfer in Sarasota, FL was challenged by a friend to participate in July. At that time participants would select a charity of their choice for donations and Chris Kennedy used the opportunity to select ALS.
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