Does advertising influence our food choices speech
Answers
Exposure to television where there are endless advertisements on food products has been influencing the food choices of the children.
The packaging is made colorful and attractive to draw the attention of the customers. Also, the advertisements show pretty and slim looking models using the products, which sub-consciously influences the people especially women, teenagers, and children.
The food companies provide set sizes of packaged food which may influence people to buy and use as it is easier than to cook a whole meal due to time constraints.
Although it is all about food psychology, choosing healthy foods is best advised.
Advertising influence our food choices speech
Undoubtedly, advertising influences our food habits quite predominately. Robert Atkins, the famous American physician and cardiologist said, “Everyone would be healthier if they didn't eat junk food.” The tsunami of junk food has struck the entire world. It has wreaked havoc on the health of people, especially of children. Obesity, diabetes, cardiovascular diseases, cholesterol imbalance, headaches, depression, dental problems, etc, never ever abounded as much before the advent of junk foods as they do now.
Now the question arises, how have they become so popular? Well, we must thank the media for this favour to mankind. Junk food advertising and marketing have done the miracle! Children are constantly bombarded with junk food marketing, both through traditional forms of advertising such as television and billboards, along with new techniques such as internet, sponsorship and in-store promotion.
Food advertising and marketing, which is almost always for unhealthy products, plays an important role in encouraging unhealthy eating habits in children, which are likely to continue into adulthood. According to a report by Compass, 70% of three year olds recognise the McDonalds symbol but only half of them know their own surname. In addition, some advertisers take advantage of children's fears, for example by implying that they will be more popular, sporty or happier if they consume the advertised products. The use of sports stars to promote unhealthy products, such as Virat Kohli advertising Pepsi, Sachin Tendulkar promoting Coca-cola, further do the damage.
The only solution to the problem is strict rules and regulations concerning advertisement and marketing of junk food items. The government must not allow the rich companies to play with the health of the future of the world, our children!