does digital marketing defraud online buyers? explain...
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Explanation:
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.[1][2] Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,[3] and as people increasingly use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[6] The extension to non-Internet channels differentiates digital marketing from online marketing
Answer:
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Explanation:
What Is Marketing Fraud?
Marketing fraud is an illegal practice that makes false or misleading promotional claims for financial gain. That includes exaggerating the qualities of a product or service in advertising, selling imitations as the genuine article, and/or hiding side effects or potential harms.
- Marketing fraud involves the illegal use of false or misleading promotional statements made by a manufacturer, vendor, or other party in order to defraud customers or make unethical gains.
- Marketing fraud involves the illegal use of false or misleading promotional statements made by a manufacturer, vendor, or other party in order to defraud customers or make unethical gains.Consumers should take note that if some marketing claim sounds too good to be true, then it probably is, but also in many cases buyer beware.
- Marketing fraud involves the illegal use of false or misleading promotional statements made by a manufacturer, vendor, or other party in order to defraud customers or make unethical gains.Consumers should take note that if some marketing claim sounds too good to be true, then it probably is, but also in many cases buyer beware.Some of the most well-known types of marketing fraud include bait and switch schemes, high-yield investment fraud, and mass