Question

Does sandlands vineyards have a sustainable competitive advantage in the premium wine market? (note: use vrin framework to assess the sustainable competitive advantage).

Answer 1

In his spare time, however, he makes premium wines under the Sandlands label . and sustainability of competitive advantage; 4) illustrate how the strategy tools

Answer 2

Yes, Sandlands vineyards have a sustainable competitive advantage in the premium wine market.

Explanation:

• Approximately 70% of the wine companies in the US break even or lose money due to sales. Greater percentage lose money on an economic basis for example, after a charge for the cost of equity.
• Young Californian winemaker Tegan passalacqua, is named for making “old vine” wine, especially wines from vines that are 60 to 100 plus years old.
• In his daily routine he is the head winemaker at turley wine cellars, a leading Zinfandel producer. In his free and available time, he takes care of his own winery named Sandlands, that produces premium wines with the help of historic, out-of-favor grape varieties such as Carignane, Mataro, and Chenin blanc.
• In spite of all the difficulties Sandlands appears to be succeeding. The billion dollar and the most anticipated question is why and how his performance is sustainable.
• The case is set in december 2017 as passalacqua was deciding whether to buy a building and develop a winery cost of up to five hundred thousand dollars. As he already has an old vine vineyard and limited resources, he has to decide if this is the right investment to make it to the next level. If he invests in the same, he will sustain.