Question

Doing extensive research before making an online purchase may be futile. An article in the journal,
Marketing Science finds that even though consumers may spend days looking for the right product,
what they purchase tends to be remarkably close to items they searched and found in their very first
search. The researchers derive this from the browsing and purchase history of over two million
consumers. They used a sample of more than 1,000 digital camera purchases with full browsing
histories over a 3-month period. They also found that while about 25 percent of consumers search and
purchase in just 1 online session, the average purchase takes much longer --around 15 days and
over 6 sessions. The vast majority of purchases happens in under a month and about 40 percent of
consumers search for only one brand and 20 percent for only 1 model, while the average consumer
will search for about 3 brands and 6 models,
Q. On an average, how many product searches and online sessions does a consumer need to
finally buy a product?​

Answer 1

Answer:

Q. On an average, how many product searches and online sessions does a consumer need to

A. 6 Models 6 Sessions

Answer 2

Answer:

It was also found that about 25 per cent of consumers searches and purchase in just 1 online session, the average purchase takes much longer around 15 days and over 6 sessions.

Explanation:

From the fifth line of the given passage, it can be stated that the average purchase takes much longer, around 15 days and over 6 sessions. The researchers found that consumers spend days looking for the right product, what they purchase tends to be remarkably close to items they searched for and found in their very first search. This result was derived from the browsing and purchase history of over two million consumers. It was also found that about 25 per cent of consumers searches and purchase in just 1 online session, the average purchase takes much longer around 15 days and over 6 sessions.

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