Question

Doing extensive research before making an online purchase may be futile. An article in the
journal, Marketing Science, finds that even though consumers may spend days looking for the
right product, what they purchase tends to be remarkably close to items they searched and
found in their very first search. The researchers derive this from the browsing and purchase
history of over 2 million consumers. They used a sample of more than 1,000 digital camera
purchases with full browsing histories over a 3-month period. They also found that while about
25 percent of consumers search and purchase in just 1 online session, the average purchase
takes much longer - around 15 days and over 6 sessions. The vast majority of purchases
happens in under a month and about 40 percent of consumers search for only 1 brand and 20
percent for only 1 model, while the average consumer will search for about 3 brands and 6
models.
what do the trends say about the final purchase made by the consumers?

Answer 1

"Consumers spend more time to purchase the right product. They look for the brand, model, Quality, and so on."

Explanation:

Based on the journal and marketing research, Consumers spend a long time, purchasing the right product on the online platform. When consumers search for something related to the product and that product will be in their very first search.

The online shopping platform uses over 2 million consumer history and more than a thousand browser histories over 3 months to find the consumer's choice in purchasing the product.

About 25% of consumers search and make a purchase in a single session, 40% of consumers search for a particular brand and 20% of consumers search for a particular model. While the average consumer search for more than 3 brands and models takes around 15 days.