Don knows that drinking too much liquor is a costly habit that is bad for his health, but he continues to drink large amounts of liquor. He also thinks he is a smart person that makes good choices. Don feels some psychological discomfort from this contradiction, which is also called ________.
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Answer:
Cognitive dissonance
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When a person knows that drinking more liquor is a ‘costly habit’ that is bad for his health, but he continues to drink ‘large amounts of liquor’, he faces a little ‘psychological discomfort’ called Cognitive Dissonance.
Explanation:
- ‘Cognitive Dissonance’ is a condition in which people have contradictory behaviour, this confusion and contradiction within themselves will cause a change in their attitude and behaviour.
- They undergo a lot of stress to make this situation stabilised.
Learn more about Cognitive Dissonance
Identify three criticisms of cognitive dissonance theory.
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Explain the cognitive dissonance theory to change attitude
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