Donna sells t–shirts featuring vintage album covers. she wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. what campaign type would you recommend?
Answers
For Donna to maximise the outreach of her sales and marketing and to pull in maximum revenue, she should go for advertising campaigns that appeal to prospective customers like the younger generation.
Since she wishes to attract customers interested in music, a stall set up outside music concert halls would definitely catch the attention of music-lovers.
Similarly, as her product is based on vintage album covers, she can advertise for it on the radio or sell it to vintage music shop owners.
Donna needs to target and capture a market where people are both interested in music and are willing to wear t-shirts of a particular genre.
For this, she may get her website sponsored on a social media platform and select a target audience of an area or age group which might be interested in her product or she may also advertise on music websites.