Doyel was bored with her Job in a clothing fectory. Her mein passion was fashion and she had always been good at selling since helping her father on hls market stal. She encouraged her parents and some friends to invest in her idea for opening a shop selling good quality ladies clothes. Doyel, as the entrepreneur behind the ldea, was prepared to risk her own savings too. She had some excting ideas for the shop layout and presentation of clothes. () Explain who is an ' entrepreneur 7 (2) ) ldentify two benefits to Doyel of starting her own business. (2) Identify and explain two characterlstics that Doyel seems to have that might lead to success of her business. (4) () ldentify and explain two benefits to Doyel of keeping her business small. (4) (I think I should draw up a business plan before I ster, said Doyel to a friend.' I think it would be best if you set the business up now, you don't need a plan as the shop will be so small', said her friend. Which view do you agree with? Justify your answer
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