draft a suitable advertisement for the promotion of sale of a clothing centre
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Answers
Explanation:
1. Grow your ecommerce with a fantastic website
A strong, responsive website is paramount when it comes to bringing in more money for your clothing business.
Large retail chains with brick-and-mortar stores are closing up their shops at a rapid rate, and the continuing trend toward online shopping means that having a solid, user-friendly website where your customers can shop is vitally important.
It’s not just the overall trend toward online shopping that makes this a solid strategy for increasing revenue, however. Sophia Amoruso, founder of clothing brand Nastygal and author of #GirlBoss, started her ecommerce store on eBay. Then, in 2008, she started her own independent ecommerce site, with revenues reaching $28 million by 2011, and $100 million by 2012. While Nastygal has opened retail locations, the success of the brand as a predominantly online retailer is a testament to the fact that a strong online strategy can help you bring in more revenue, period.
Sophia credits her success in part to a commitment to growing her clothing company as an ecommerce brand and focusing on creating a website that spoke to her customers. She found that real-life models resonated better with her customers than mannequins, and tracked various metrics related to her headings, diction, and images, to determine what her customers gravitated toward.
Determining what your website should look like will be a highly individual process, likely involving extensive market research. Be sure to check out the article linked above, Nasty Gal is Killing It at ECommerce—Here’s How They Did It, for an in-depth look at how the brand used ecommerce to their advantage. In addition, take a look at my article, The Complete Guide to Starting an Online Boutique, for more on making your website look as polished and inviting as possible.