English, asked by vrushti444, 1 year ago

Draft an advertisement on the following topic ​

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Answered by hemant3266
2
It is so easy to do what everyone else does with black block letters on a beige concrete sign. While many developments have strict sign policies which reduce most businesses to a commodity by the road (Think Jane's Fun Toys For Girls and Boysreduced to TOYS,) if you present a compelling sign, you can get away with it like Skribbles in CT. Who wouldn't think it would be fun to send their child there? Even better, consider digital signage that can change on a dime. 

2. Make A Great Display For that Window

If you are in a popular destination with great foot traffic, create a great window that tells one story and tells it well. Your window display must be your invitation to the passerby. A well-designed window display encourages impulse sales and peaks a customer’s curiosity. It might even tug at their heartstrings.

A June display at a jewelry store featured a miniature park scene. Seated on one end of an oak bench, a young woman held out her left hand as her fiancé on bended knee, placed a sparkling platinum diamond ring on her finger. At the other end of the bench, an elderly woman, alone, admired her own wedding band. A simple sign overhead said, “A diamond is forever.”

Checkout these pictures of a toy retailer with incredible visual merchandising skills.



3. Roll Out A Red Welcome Mat

The best hoteliers and event producers know there is nothing that screams "Special Treatment." The 20th Century Limited pasenger train used a plush red carpet to direct people as they boarded. A simple mat with "Welcome" on the front in a high traffic area draws attention to your store. When I was in New Zealand I saw a florist who used red rose petals (probably from old roses) scattered across the sidewalk like a carpet to draw passersby attention to her beautiful windows and into her store.

Beth Hnatio-Pumphrey with EJP Studios in Frederick, MD suggests writing on the sidewalk with chalk. She advises to draw "Arrows, cute sayings, types of items or lines you carry. It is different. People notice and it leads them to your door."

4. Put Your Best Out Front

If you have large enough products, wheel your best product in front of your store every day. If you’re a motorcycle dealer, I know, they’re heavy – got it. So what? Nothing grabs speeding customers’ eyes faster than a display of a shiny new vehicle. And not the one that's cheap, but the one every guy driving on his way home stares at like a pretty woman. It says you are the source for excitement. If you’re an apparel store, this is not for you but a garden center with a killer display – you bet.

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