Question

draft the competitors analysis for a company of your choice. identify ta least 3 relevent competitors and 5 and relevant and suitable criteria. Explain your choice and discuss the relevance of the findings for strategic planning need a whole answer with real life example ?​

Answer 1

One common and useful technique is constructing a competitor array. The steps may include:

Define the industry – scope and nature of the industry.

Determine who the competitors are.

Determine who the customers are and what benefits they expect.

Determine the key strengths – for example price, service, convenience, inventory, etc.

Rank the key success factors by giving each one a weighting – The sum of all the weightings must add up to one.

Rate each competitor on each of the key success factors.

Multiply each cell in the matrix by the factor weighting.