drawback of test marketing?
Answers
Answered by
1
Answer:
The Major Disadvantages of Test Marketing
One major disadvantage of test marketing is the cost. Test marketing can be expensive, according to California State University Stanislaus. ... Small companies also have employees working full-time on test marketing, which can get expensive. And numerous merchandise could be left over if the product fails.
Answered by
0
Answer:
Small companies must weigh these disadvantages against key advantages when deciding whether to use test marketing.
Expensive. One major disadvantage of test marketing is the cost. ...
Time-Consuming. Test marketing is also time-consuming. ...
Competitive Awareness. ...
Inconclusive Results.
Similar questions