during elections a lot of canvassing is done by all the candidates using various form of media.does all this help the voters from their opinion?among the theories of media that you have studied, take any three theories and discuss with respect to each, the role of the media llays during election canvassing.
Answers
Explanation:
Campaigners are increasingly citing the Web as an important election tool for candidates and parties to communicate with voters; however, to what extent is this rhetoric matched to reality? Evidence suggests there is something of a gap in the importance attributed to the medium and the extent to which it is actually adopted. Most studies of the drivers of Web campaigning to date have focused on the environmental factors and personal resources that determine individuals’ use of the medium. We argue here that such models miss a key layer of explanation in accounting for web uptake by politicians—that of individual attitudes and subjective assessments of the value of the Internet as a campaign tool. More specifically, by applying the Theory of Planned Behavior, we account for patterns of Web campaign activity among candidates in a German state level election. We test our model on survey data and an independent audit of Web use by candidates. Our findings confirm that there is a large discrepancy between the intention to use Web campaigning and actual adoption. Furthermore, the theory is confirmed as a useful explanatory of the Web campaigning that does occur, although the individual components of the theory vary in importance.
Answer:
The media are essential to democracy, and a democratic election is impossible without media. A free and fair election is not only about the freedom to vote and the knowledge of how to cast a vote, but also about a participatory process where voters engage in public debate and have adequate information about parties, policies, candidates and the election process itself in order to make informed choices. Furthermore, media acts as a crucial watchdog to democratic elections, safeguarding the transparency of the process. Indeed, a democratic election with no media freedom, or stifled media freedom, would be a contradiction.
In order to fulfill their roles, the media need to maintain a high level of professionalism, accuracy and impartiality in their coverage. Regulatory frameworks can help ensure high standards. Laws and regulation should guarantee fundamental freedoms essential to democracy, including freedom of information and expression, as well as participation. Meanwhile, provisions such as requiring government media, funded out of public money, to give fair coverage and equitable access to opposition parties, help ensure appropriate media behavior during elections.