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Market research is conducted consumer opinions regarding goods, services, and people's
attitudes and beliefs. Businesses need to conduct market research_ all stages__a product
life cycle. It is extremely important _ the introduction stage to reach the right market to, increase the sales and during the growth stage maintain the sales momentum. Market
research during maturity will help in understanding the changes the market to decide _the strategies to extend the life of the product (p.99)
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market research is conducted at consumer opinions regarding goods, services and people's on attitude and beliefs.
Business need to conduct market research for all stages in a product of life cycle. It is extremely important to the introduction stage to reach the right market to increase the sales and during the growth stage to maintain the sales momentum.
Market research during maturity will help in to understanding the changes of the market to decide for the strategies to extend the life of the product.
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