Question

During the session on introduction to digital marketing, POEM framework was introduced.
Which among the following is not a media format discussed during the class.
a. Paid Media
b. Earned Media
c. Powerful Media
d. Owned Media

Answer 1

Answer:

Investment in media is frequently grouped into the 3 media 'buckets' of earned, shared and paid which each give opportunities to influence customers. None of these media types are new, but what is new is the increasing prominence given to owned and earned media while paid media has always dominated in the past.

It’s a positive move since it poses questions about how best to measure the returns from social media and set the investment at the right level.

Answer 2

Answer:

Powerful media is not a media format discussed during the class.

Explanation

• In digital marketing, POEM is not about using rhyme to convey your feelings. As a foundation for your digital marketing tactics, POEM, which stands for Paid, Owned and Earned Media, is what we're referring to.
• Powerful media is not the media format of POEM.

             1. Earned media is exposure or notoriety obtained via strategies     other than paid advertising.

             2. Any web site that you own and that is specific to your brand is considered owned media.

              3. Paid media is advertising you purchase

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